Period of November 2022 – February 2023

• • Conduct audience and competitor research for Abis Lulus
  • Running social media to increase awareness and engagement
  • Handling social media contents and reporting
  • Create wordpress website for the company
  • Generate 174 leads for Abis Lulus using Meta Ads with CPL Rp2500,-
  • Click here for Digital Marketing Plan :
    

    Click Here

• • Click here for social media final report : Click Here

Period of November 2022 – February 2023

• • Conduct audience and competitor research for Astra Daihatsu Tulungagung
  • Running social media to increase awareness and engagement
  • Handling social media contents and reporting
  • Generate 39 leads for Astra Daihatsu Tulungagung using Meta Ads with CPL Rp16.531 with SPK 1
  • Click here for the digital marketing plan :Click Here

• • Click here for the digital Final Report : Click Here

This project is about identifying the Ruangguru brand that covers various important points such as:

• Brand Story
• Brand Journey
• Target Persona Analysis
• SWOT
• Digital Assets
• Brand Positioning
• Most-Used Touch Point (Organic/Paid)
• Competitor Analysis
• Reccomendations

These points are very useful for initial mapping in creating an effective and measurable digital marketing. I present a detailed explanation of the brand analysis through a special page which you can read via the button below:

Click Here

Facebook, Instagram & Tiktok

Period of November 2022 – February 2023

My team and I create daily content in the form of graphics, images, videos and carousels for Astra Daihatsu Tulungagung which are distributed via the Instagram, Facebook and Tiktok platforms.

More about this design creation?

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Facebook, Instagram & Tiktok

Overview

This project discusses how to create a good and correct content based on the perspective of a digital marketer.

The reason why I created this marketing content, because it was inspired by several previous posts about scholarships, which had quite high engagement. In the end, this campaign made for the purpose of an effort on mapping the audience of “Abis Lulus” so that it is clearer, more focused and measurable.

In this PPT design there are several important points such as:

1.Introduction

2. Purpose and goals
3. Audiences
4. Story Behind
5. KPIs

 Click Here To see more :

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Influencer Marketing Project

This project is about how to determine a Key Opinion Leader for a brand along with best practices in reaching them.
The brand that I use in this project is Mixue with a campaign about Valentine’s Day.
The influencers used were Iben, Mike & Ryan, Abdi, Gebi & One.

I present an in-depth discussion of this project via the following link:

Click Here

Netflix Social Media Audit

This project is about auditing the social media brand “Netflix”. Here I try to discuss how Netflix’s social media performance compared to its competitor, Viu.

All the things I audited were regarding: 
– Bio Audit
– Followers
– Engagement
– Total Posts
– Development of followers and so on.

As for the recommendations from this social media audit, I assume that:
Netflix can further increase the frequency of posts on Facebook because with 85 million followers, Netflix only posts at 1.42/day, unlike Viu, which is 5.33/day. Because this has an impact on the low engagement rate of 0.006% compared to VIU which is 0.19%.

Enhance content that provokes interaction rather than short sentences and invitations to watch. In order to increase engagement on all social media.

Be consistent in using the brand color in each post & highlight story, because there are still several posts & highlights that don’t consistently use the brand color.

I present an in-depth discussion of this project via the following link:

Click Here