Period of November 2022 – February 2023

• • Conduct audience and competitor research for Abis Lulus
  • Running social media to increase awareness and engagement
  • Handling social media contents and reporting
  • Create wordpress website for the company
  • Generate 174 leads for Abis Lulus using Meta Ads with CPL Rp2500,-
  • Click here for Digital Marketing Plan :
    

    Click Here

• • Click here for social media final report : Click Here

Period of November 2022 – February 2023

• • Conduct audience and competitor research for Astra Daihatsu Tulungagung
  • Running social media to increase awareness and engagement
  • Handling social media contents and reporting
  • Generate 39 leads for Astra Daihatsu Tulungagung using Meta Ads with CPL Rp16.531 with SPK 1
  • Click here for the digital marketing plan :Click Here

• • Click here for the digital Final Report : Click Here

This project is about identifying the Ruangguru brand that covers various important points such as:

• Brand Story
• Brand Journey
• Target Persona Analysis
• SWOT
• Digital Assets
• Brand Positioning
• Most-Used Touch Point (Organic/Paid)
• Competitor Analysis
• Reccomendations

These points are very useful for initial mapping in creating an effective and measurable digital marketing. I present a detailed explanation of the brand analysis through a special page which you can read via the button below:

Click Here

Facebook, Instagram & Tiktok

Period of November 2022 – February 2023

My team and I create daily content in the form of graphics, images, videos and carousels for Astra Daihatsu Tulungagung which are distributed via the Instagram, Facebook and Tiktok platforms.

More about this design creation?

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Facebook, Instagram & Tiktok

Overview

This project discusses how to create a good and correct content based on the perspective of a digital marketer.

The reason why I created this marketing content, because it was inspired by several previous posts about scholarships, which had quite high engagement. In the end, this campaign made for the purpose of an effort on mapping the audience of “Abis Lulus” so that it is clearer, more focused and measurable.

In this PPT design there are several important points such as:

1.Introduction

2. Purpose and goals
3. Audiences
4. Story Behind
5. KPIs

 Click Here To see more :

Click Here

This project is about the analysis of a viral campaign from the perspective of a digital marketer. In this project, I share my perspective as a digital marketer on the viral campaign carried out by Brand “Bibit”.
The analysis tool I use is “STEPPS VALUE”.

Besides that, I also provide recommendations regarding other viral campaigns that can be run by brand “Bibit”, through “the money tree campaign”.
In this recommendation I also include:
1. Type of Campaign
2. Target Audience
3. Duration of the campaign
4. Recommendation of the Key Opinion Leaders and their costs.
5. Smart Goals & KPIs for Measurement.

Click here to read more details about this project,

Click Here

Influencer Marketing Project

This project is about how to determine a Key Opinion Leader for a brand along with best practices in reaching them.
The brand that I use in this project is Mixue with a campaign about Valentine’s Day.
The influencers used were Iben, Mike & Ryan, Abdi, Gebi & One.

I present an in-depth discussion of this project via the following link:

Click Here

Netflix Social Media Audit

This project is about auditing the social media brand “Netflix”. Here I try to discuss how Netflix’s social media performance compared to its competitor, Viu.

All the things I audited were regarding: 
– Bio Audit
– Followers
– Engagement
– Total Posts
– Development of followers and so on.

As for the recommendations from this social media audit, I assume that:
Netflix can further increase the frequency of posts on Facebook because with 85 million followers, Netflix only posts at 1.42/day, unlike Viu, which is 5.33/day. Because this has an impact on the low engagement rate of 0.006% compared to VIU which is 0.19%.

Enhance content that provokes interaction rather than short sentences and invitations to watch. In order to increase engagement on all social media.

Be consistent in using the brand color in each post & highlight story, because there are still several posts & highlights that don’t consistently use the brand color.

I present an in-depth discussion of this project via the following link:

Click Here

This is a project about making YouTube videos and podcasts between the Abis Lulus and Frontell brands.
Here are the content brief links for the podcast and YouTube:

Click Here

Here is the Final of the Video content,

Click Here

Writing techniques in social media are not much different from speaking orally. What needs to be considered is who we are talking to, what message we want to convey, and why our audience should be interested in our message.

In this copy writing project, we as social media specialists are required to be able to create a message that is interesting and close to the audience.

What I did :

• Create copywriting for Fish Express instagram post
• Create mockup design for Fish Express instagram post
• Formula that I used for this copy writing chalenge is PAS (Problem Agitate Solution) and STH (Star Chain Hook).

I present in depth discussion about this project via link below :

Click Here

The Instagram algorithm is a set of rules and calculations used by the Instagram platform to determine which posts are shown to users in their feed, explore page, and other sections of the app. The algorithm takes into account various factors, such as user engagement, post popularity, and relevance, to determine the order in which posts are displayed to users. Instagram’s algorithm is constantly evolving, with updates and changes being made regularly to improve the user experience and encourage more engagement on the platform.

What I did :

• Make an ebook about the Instagram algorithm to attract the attention of the audience on LinkedIn and also personal blogs.
• Make a post about this ebook which can be obtained by visiting my website.

I present about this ebook project via link below :

Click Here

A landing page is a web page that a user is directed to after clicking on an advertisement, search result, or other call-to-action link. The purpose of a landing page is to provide a clear and concise message or offer that encourages the user to take a specific action, such as making a purchase, filling out a form, or signing up for a service. Landing pages are often designed to be simple and focused, with minimal distractions or navigational options, in order to maximize the likelihood of the user completing the desired action.

I present about this Landing Page project via link below :

Click Here

A landing page is a web page that a user is directed to after clicking on an advertisement, search result, or other call-to-action link. The purpose of a landing page is to provide a clear and concise message or offer that encourages the user to take a specific action, such as making a purchase, filling out a form, or signing up for a service. Landing pages are often designed to be simple and focused, with minimal distractions or navigational options, in order to maximize the likelihood of the user completing the desired action.

I present about this Landing Page project via link below :

Click Here